Digital video is everywhere around us today; we watch videos on our phones, we watch on or tablets and game consoles, we watch on our watches… oh and occasionally we watch on our Television sets Too!
Video is no longer a luxury item for brands trying to reach an audience. With digital video taking the marketing world by storm, video is becoming less expensive and more and more accessible to everyone and anybody can be a YouTube Star!
In 2015, the number of digital video viewers in the United States surpassed 200 million. The most regularly watched categories of U.S. online video viewers were funny videos, movie trailers and music videos.
25 percent of global internet users consume online video every day,
.The number of mobile phone video viewers in the United States is projected to reach 137 million in 2019.
viewers aged 18 to 24 spend the most time on smartphone video content – 36 minutes per week.
37 percent of TV viewers in the United States use streaming services to watch digital video content on their TV.
Digital video advertising has also been a growing trend in the United States and is projected to reach 14.38 billion U.S. dollars in 2019. Viral video marketing, as well as online video sharing are two important factors in the quickly expanding market.
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